The frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They’re now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results.” -- Tom Davenport and Jeanne Harris, Competing on Analytics
Confronting the Customer Custody Challenge A Four-Step Framework for Putting the Customer Experience First
By Scott Radcliffe Larry Mosiman Chris Checco Mark Wolsky
October 25, 2007
The CMO-CFO Alliance: Five Action Steps Marketing and Finance Must Take to Deliver Measurable Business Impact By Chris Checco and Dave Rook March, 2007
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s By Chris Checco September 20, 2006
Using Advanced Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms By Debbie Mayville August 2, 2006 Building Blocks to Evolving Your Predictive Analytic Practice: Five Key Building Blocks Help You Realize the Bottom-line Benefits of Advanced Analytics By Debbie Mayville June 15, 2006
Improving ROI with Advanced Analytics: Six Keys to Unlocking the Value of Customer Intelligence by Christopher Checco and Bill Kastner November 2005