Member Acquisition

Health Care providers and insurers must focus on member quality to differentiate themselves in the highly competitive Health Care market in order to generate profitable growth over the long-term.  DHSoft's Member Acquisition solution helps clients identify and acquire high-value members by building acquisition strategies based on factors such as member quality, risk profile, need, likelihood to buy, and past behavior. An insight-driven acquisition strategy delivers high-value and satisfied members.

Our Member Acquisition solution consists of an integrated framework leveraging processes, technology and tools to deliver  a lasting and profitable member acquisition strategy. Our framework consists of optimized models for member acquisition based on lifetime value drivers, rather than traditional acquisition models, which rely more on short-term revenue strategy. Our framework also includes internal business process and integrated member communications strategies to ensure that member acquisition is optimized as part of the member's overall lifetime value potential.

The benefits of DHSoft's Member Acquisition solution include:

• Reducing member acquisition cost.
• Improving member quality (lower cost of service, higher loyalty).
• Improving cross-sell opportunity resulting in higher revenues and operating margin.
• Increasing overall member lifetime value.