Proven Solutions Help Clients Leverage Customer Intelligence to Dramatically Improve Marketing ROI
HERNDON, VA, April 7, 2006 – DHSoft today announced the formation of its new Customer Chemistry business unit. Customer Chemistry provides a full suite of Predictive Analytics solutions, including predictive modeling and analysis, operational and business intelligence systems integration, and ongoing operations and maintenance support for predictive analytics systems.
“Launching Customer Chemistry was a natural outgrowth of DHSoft’s groundbreaking work in the field of predictive analytics, which has helped the company grow 100% annually for the past three years," says DHSoft CEO Dave Marrow.
Leveraging 20 years of experience in statistical modeling and customer behavior analysis, Customer Chemistry's solutions help companies optimize their customer intelligence data to improve marketing ROI. "Customer Chemistry applies predictive analytics to not only help companies predict a customers' next move, but to understand and address the reasons behind it," said Marrow. "The result is a greatly enhanced ability to identify high-value cross-sell and up-sell acquisition opportunities."
The business unit will be headed by Christopher Checco, Vice President of Modeling and Analytics. Mr. Checco has over ten years of experience as a business and technical consultant. As a Technical Project Manager, he has successfully implemented a number of large software integration projects in various industries including telecommunications, publishing, and non-profit.
As Project Manager, Mr. Checco worked with statisticians at a global telecommunications provider to help define and create the predictive modeling process that enabled a $1 billion increase in operational revenues, reduced customer churn rates 40%, and raised revenues from campaign uplift by $100 million.
Today, DHSoft continues to offer a broad range of IT consulting and outsourcing services to government and commercial clients. Customer Chemistry will build on DHSoft's success with predictive analytics deployments, delivering technology and expertise to help companies across a wide range of industries improve the accuracy, efficiency and success with which they target specific customers and prospects.
About Customer Chemistry
Customer Chemistry helps companies improve marketing ROI and build stronger customer relationships by using predictive analytics to increase the accuracy and efficiency of retention, cross-sell/up-sell and customer acquisition campaigns. Customer Chemistry is a DHSoft Company. Visit www.customerchemistry.com
About DHSoft
DHSoft provides solutions to complex business challenges through the implementation of its Customer Chemistry predictive modeling and analytics solutions and integration with key operational systems and business intelligence. In addition, DHSoft provides a range of IT consulting and outsourcing services utilizing the latest technology and development methodologies to incorporate leading-edge capabilities into its solutions. Visit www.dhsoft.com