Program gives companies an opportunity to achieve an immediate lift in marketing ROI.
HERNDON, VA, April 7, 2006 – Customer Chemistry, a DHSoft Company, today announced the launch of its 90-Day Jump-Start program to help companies apply predictive analytics to increase marketing ROI.
"By applying predictive analytics to their customer intelligence data, companies can dramatically improve the accuracy, efficiency and success with which they target customers and prospects," says Customer Chemistry Vice President William Bunce. "The result is a solution that lowers the cost and increases the effectiveness of marketing campaigns."
With the 90-Day Jump-Start Program, Customer Chemistry leverages the client's existing customer intelligence data into its proprietary Predictive Analytics Engine. The engine applies a series of best-in-class cleansing and modeling methodologies, complimented by Customer Chemistry's trending and aggregation algorithms to transform that data into an actionable "Predictive Analytics Blueprint". The blueprint ranks customers according to their propensity for specific behavior, reveals causes behind those propensities, and provides payback analysis to help target the most profitable cross-sell, up-sell or acquisition opportunities.
“Until now, companies that wanted to use predictive analytics to boost marketing ROI had to make a significant long-term investment in teams of statisticians and subject matter experts, without any guarantee of success," says Bunce. "The Customer Chemistry Jump-Start Program is an affordable way for companies to use predictive analytics to start improving marketing ROI in 90 days or less.”
Leveraging 20 years of experience in statistical modeling and customer behavior analysis, Customer Chemistry provides solutions that help companies optimize customer intelligence to improve marketing effectiveness. The company's predictive analytics solutions have delivered proven, bottom-line results, most recently helping a global telecommunications carrier achieve a $1 billion boost in operational revenues.
About Customer Chemistry
Customer Chemistry helps companies improve marketing ROI and build stronger customer relationships by using predictive analytics to increase the accuracy and efficiency of retention, cross-sell/up-sell and customer acquisition campaigns. Customer Chemistry is a DHSoft Company. Visit www.customerchemistry.com
DHSoft
DHSoft provides solutions to complex business challenges through the implementation of its Customer Chemistry predictive modeling and analytics solutions and integration with key operational systems and business intelligence. In addition, DHSoft provides a range of IT consulting and outsourcing services utilizing the latest technology and development methodologies to incorporate leading-edge capabilities into its solutions. Visit www.dhsoft.com