HERNDON, VA, April 7, 2006 – Customer Chemistry, a DHSoft company, today announced that it has received recent mention in the Aberdeen Customer Intelligence Success Stories Awards Program. According to the Aberdeen release, a leading global telecommunications provider was recognized as one of the ten "winning examples" of companies leveraging customer intelligence towards business growth.
The telecommunications provider earned recognition in the report for deploying a closed loop customer intelligence process that maximized ROI. The result was a significant reduction in customer churn rates and increased operating income. Customer Chemistry's predictive analytics technology and expertise was a critical ingredient in the development of the company's customer intelligence process. Customer Chemistry was recognized in the report for its role as a solution provider behind the success story.
"We're very excited that our work is helping clients gain industry recognition," says DHSoft CEO Dave Marrow. "But more importantly, we are proud to develop and deploy solutions that deliver measurable improvement in marketing effectiveness. We are making it possible for companies across a variety of industries leverage their existing data sources and toolsets to improve ROI and lift."
"While many of our success strategy winners demonstrated significant performance improvements in one or more customer intelligence categories, those that created closed-loop processes and utilized predictive analytics in leveraging customer intelligence gained significantly," stated Leslie Ament, director of Customer Intelligence research at Aberdeen Group. "Through assessment of all key business processes: management, analysis, and application of customer intelligence, these leaders laid the groundwork for continuous performance improvements that are tangible, adaptable, and measurable."
About Customer Chemistry
Customer Chemistry helps companies improve marketing ROI and build stronger customer relationships by using predictive analytics to increase the accuracy and efficiency of retention, cross-sell/up-sell and customer acquisition campaigns. Customer Chemistry is a DHSoft Company. Visit www.customerchemistry.com
About DHSoft
DHSoft provides solutions to complex business challenges through the implementation of its Customer Chemistry predictive modeling and analytics solutions and integration with key operational systems and business intelligence. In addition, DHSoft provides a range of IT consulting and outsourcing services utilizing the latest technology and development methodologies to incorporate leading-edge capabilities into its solutions. Visit www.dhsoft.com
About Aberdeen Group
Aberdeen (www.aberdeen.com) provides fact-based research on the technology-driven value chain. Its benchmarking, market and solution assessments, and sales acceleration programs support Global 5000 technology executives and their solution providers.