Customer Behavior Analytics Mart

DHSoft’s Customer Behavior Analytics Mart product enables clients to build program-specific, real-time behavioral analytical marts to enable statistical modeling to be performed across customer populations, in order to gain valuable insight into customer profile and behavioral propensity.  The Customer Behavior Analytics Mart product serves as the launch pad from which statisticians can identify, model and predict future customer behavioral propensity.

Features of the Customer Behavior Analytics Mart Includes:

• Creation of statistical modeling processes
• Data consolidation from disparate systems, and validation through a single source
• Data cleansing and transformation
• Identifying and addressing data issues at the source
• Database tuning, system testing and maintenance

Benefits Include:

• Robust customer profiling processes
• Maximized effectiveness and accuracy through the use of predictive analytics
• Ability to generate predictive models and campaigns to influence behavioral propensities (e.g., churn, cross-sell, up-sell)
• Repeatable efficient process for data collection
• Reduced costs and improved efficiency